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What is the Average Landing Page Conversion Rate by Industry

What is Landing Page Conversion Rate? Landing Page Conversion Rate is going to be fundamental for any business who cares to grow their online revenue. Loosely defined, your landing page conversion rate is the percentage of visitors to your landing page who have taken action to your desired conversion. Whether that be leads signing up […]

How To Set Up Facebook Pixel Events Post-iOS 14.5

Looking for a quick guide on setting up your Facebook Ads Pixel & Aggregated Event Measurement post-iOS 14.5? I’ve got you covered within five minutes… Even if you are currently not running Facebook Ads or don’t plan to just yet, you may want to in the future. So you’ll want to turn on your Facebook […]

MQL Masterclass 2021 – B2B Lead Generation

Hi, I’m Kevin, a 26-year-old Digital Marketer (yeah, I know… I look like I’m 20) from just outside Toronto, Canada… For over 2 years I struggled to fill my sales pipeline with Qualified Leads… this was especially painful considering I was in Sales at the time, trying to generate meetings every week and it led […]

What is a Marketing Qualified Lead (and how to generate them) in 2021

A Marketing Qualified Lead is typically known as an “MQL”, which by unofficial definition is a lead who has familiarized themselves & taken action with your Brand from Marketing touchpoints. The first and most important thing of note is that an MQL is more likely to convert when compared to ice-cold leads. Marketing Qualified Leads […]

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