Updated December 15, 2020
You just need to know one thing before I delve into how to increase your Conversion Rate Optimization on your website by optimizing your Website Structure…
Google has its own robot online which is used to crawl (look through code) billions of websites every day.
Since this robot does this simultaneously across the web… it is referred to as a spider.
So that’s where Website Structure comes into play alongside your CRO — Conversion Rate Optimization.
You want to rank as high as possible, you want Google’s Spider to give you a great score.
How to Have a Good User Experience On-Site
When Google’s Spider gives you a good score, you usually have a good User Experience (UX) on your Website.
The easiest way to have a stellar UX is with Website Structure / Architecture.
Neil Patel, an SEO guru so-to-speak has indicated that the major reason Website Owners Conversion Rate Optimization, well… isn’t optimized, is due to the lack of Website Structure.
Here is how to resurrect your Website User Experience using Neil Patel’s Honeycomb Model for breaking down how to update/increase your Conversion Rate Optimization methods on your website
- Usability: Simple and easy to use.
- Useful: Serve the purpose for they created it.
- Accessible: Anyone can use it.
- Desirable: Provides positive emotion and is pleasant to use.
- Intuitive: Navigation is intuitive, and solutions are easy to find.
- Credible: Conveys in a believable or trustworthy manner.
- Valuable: Delivers on a promised value.
Successfully Increase Your Conversion Rates On Website
If you can successfully use all of the above, your sales funnel will improve and the Conversion Rate Optimization will organically increase itself. Helping you to generate more Marketing Qualified Leads!
So use the Honeycomb Model above and improve your Website’s structure so you can rank higher on Google and also internally Optimize your Conversion Rate!
If you have any questions, send me a message or email me at kevin@kevinthompson.co
Wishing you success,
Kevin Thompson