Looking for a quick guide on setting up your Facebook Ads Pixel & Aggregated Event Measurement post-iOS 14.5? I’ve got you covered within five minutes…
Even if you are currently not running Facebook Ads or don’t plan to just yet, you may want to in the future.
So you’ll want to turn on your Facebook Pixel.
The reasoning behind this is to give your account the opportunity to collect all the data from your website, even without running ads.
I’d also suggest setting up your Standard Events & a few custom conversions on that are triggered to fire on certain “Thank You” pages, whether it be after a lead sign up or purchase.
It’s good to have standard events and cross-reference data from custom conversions.
Navigating the Facebook Event Management Page
You can see the Event Management page below.
The screenshot above shows you what the gist of the Events Management page looks like once you’re set up.
Create Your Facebook Pixel
You’ll see this page as blank if you’ve never set up a Facebook Pixel for your account.
Click the blue button to create a pixel, call it “YourCompanyName Pixel”.
Then you’ll see the “Add Events” dropdown menu to click on.
I typically will set up under the selection “From a New Website” if from scratch.
If a company has a Pixel already created and I need to remap events, I utilize the “From the Pixel” selection.
Rarely have I set up using the Conversions API. See the Facebook Ads Conversions API guide here for more information on that.
Verify your domain via Web Event Configurations
You can navigate to this page easily when you click on the “Aggregated Event Measurement” tab as seen in the image below.
Click on the “Configure Web Events” tab to be taken to your Domains.
Select Your 8 Aggregated Events
Setup the 8 events for your Aggregated Event Measurement
It’s a real simple process which you can find in your Facebook Events Manager.
Purchases optimized for value will take up four slots, just a heads up!
It will then prompt you to confirm your events and notify you that you cannot touch them for the next 72 hours.
Now you should test your events.
Testing Events with Facebook Pixel Helper Extension
Download the Facebook Pixel Helper Chrome Extension.
Open up your website in your Google Chrome’s web browser.
Click the pop-down menu for the Facebook Pixel Helper
You can also set up any events or remap any events which may misfire due to prior set up, within your Facebook Pixel Helper.
Make sure everything is firing properly.
Personally, I tend to go through any sign-up flow for my new event set up to see anything I could have missed.
It’s good to take precautions when dealing with your Facebook Pixel.
The old adage “Measure twice, cut once…” applies here.
You look foolish going back to clients if something isn’t right from your set up…
Events Triggering Properly
Now that Events are triggering properly.
You can send traffic from ads, or simply accrue data until you’re ready to advertise so that your audiences are populated.
Facebook’s algorithm loves to be fed good data.
Good inputs will equal good outputs.
Take care everyone!
Bookmark this for your client event set up if you’re forgetful.
Share it with another Media Buyer and let me know if you need help with your Facebook Pixel.
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