Yea, Google AdWords can be just as effective as Facebook Advertising if not more… and yes I compared dating to your business, why?
Relationships make sales.
As a Marketer, self-proclaimed Advertising OG and someone who genuinely LOVES to see a relevant advertisement on my native news feeds…
Advertisements have to be casual; like you’re about to flirt at a party with a really hot girl you think could be out of your league… (you never know!) Your brand takes a big leap or nothing happens…
Google AdWords on the other hand is like that girl you know has a crush on you and you’d be happy with, but you gotta shoot your shot, am I right?
… now here is how they work together to get the date of your dreams… or ideal client.
AdWords is based on search queries, you have the right search query or keywords… matched with a good offer. You’re going to get sales, just make the price point enough to recoup ad spend.
Now back to that popular girl Facebook with the blue hair. Shit joke… but Facebook just likes the attention, you build attention to your brand with Facebook.
Converting sales is the goal for any business… but there is a setup!
ACQUIRE Attention of the girl you like… CONVERT the Sale / get your date by letting them see you for you (your business in this case)
ENGAGE, woah… not that type of engagement but make sure you follow up with them post-sale, see if they go out sometime again (or buy your next product / up-sell).
They see your Ad on Google, you have a good offer, you might have a second sale.
It’s all timing in life, make time work for you by getting attention from your prospects on Facebook & capture info there or get them on Google when they look for you cause they have finally noticed you. Then you keep that attention if they fit your ideal client makeup!
These titans can work together to be a great lead and sales machine… make it happen!
Want to chat more about marketing?
Send me an email at Kevin@KevinThompson.co
Elevate your business today, start a conversation to see how I can help you!