Sales and Marketing alignment can help businesses become 67% better at closing deals… We’ve compiled 27 proven strategies to increase lead quality for your business to help bridge the gap between Marketing and Sales.
Hi, I’m Kevin, a 26-year-old Digital Marketer (yeah, I know… I look like I’m 20) from just outside Toronto, Canada… For over 2 years I struggled to fill my sales pipeline with Qualified Leads… this was especially painful considering I was in Sales at the time, trying to generate meetings every week and it led […]
A Marketing Qualified Lead is typically known as an “MQL”, which by unofficial definition is a lead who has familiarized themselves & taken action with your Brand from Marketing touchpoints. The first and most important thing of note is that an MQL is more likely to convert when compared to ice-cold leads. Marketing Qualified Leads […]
